Every company in today’s marketplace needs an effective website. The site should present a professional image, with accurate representation of the company in order to brand and present consistent messages to the customer. The site should provide information about the company’s products or services, and have a page dedicated to commonly asked questions in order to quickly produce the answers. Current industry trends that your audience has an interest in should be highlighted as well. People visiting your website will not spend their precious time searching for what they need. Your average visitor will scan the pages for about 4 seconds, so the information they are looking for should jump out of the screen at them.
Effective websites have 3 important aspects that keep your target market on your page:
If you know who is searching for your product or service, then you will have a better idea of how to get their attention. By identifying your target audience, you can find ways to draw them to your site, then fine tune your site to capture their attention and offer what they want quickly.
Visitors to your site will have different agendas depending on what stage of the buying process they are in. You need to be very clear with your instructions, so they can quickly find the information they are looking for. Specs, materials, quantities and other important details need to be easily found. There are several ways to acquire data that help determine what the users’ goals are:
A good website anticipates what visitors want to do, and will make it easy for them to use. Understanding how to find this information is critical in making the changes that will keep visitors on your page. Different tools you can use to find and keep track of this information include:
Below is a list of online tools that explain how to analyze your website: