You have a great site and you are offering great products, now you need your target market to find you! Many decisions were made while building your web site and now that it is done, your prospects need to be able to find you quickly and easily.
If your company’s website is more than 2-3 years old, it could be time for an overhaul. With technology moving at the speed of light, and with customers becoming even more discerning and demanding when shopping and researching online, the time and effort put into the project could pay off quickly.
Business to business marketing is a tricky game, and with mounting demands on limited time and resources, branching out with unfamiliar marketing tools can seem like a risk that isn’t worth taking. Social media, in particular, can require a huge investment of valuable time. And if your organization has several tried and true marketing methods, the choice to stay out of the social game may seem like a cost-effective decision. If this sounds familiar, we have news for you…
On October 19-21 IBC hosted its annual National Meeting for Independent Distributors and Preferred Suppliers in our buying group network. The theme of this year’s meeting was “Building High Performance Teams.”
Securing a $1.6 million contract in 2012 brought Ron Nuñez, President and Chief Operating Officer of a group of independent supply companies, back to the Toyota Opportunity Exchange this year for the third time.
IBC recently attended the 2013 National Minority Supplier Development Council (NMSDC) Conference and Business Opportunity Fair held October 27-30 in San Antonio, TX. Over 6,000 corporate executives, supplier diversity professionals and government agency representatives were in attendance at the annual event.
IBC is eager to support its network with news and insights we gain at industry trade shows, events and program sessions. This post is second in a two-part blog series focusing on tips and tactics for improving customer service and growing sales.
In May, the IBC team headed out to San Diego for the ISA Product Show & Conference. For those of you who were unable to attend, we have assembled some key takeaways from the education sessions. Today, we’re sharing an overview of Joseph Jaffe’s Flip the Funnel, as presented at this year’s show.
In May, we attended the ISA Product show in San Diego. In addition to meeting with customers and prospects, we always look forward to hearing new perspectives from the show’s line-up of keynote speakers and industry experts. The theme of this year’s show, Thriving in a Connected World, drove home just how much online technology […]
In our industry, the 10 pound product catalog is still one of the most commonly used marketing tools –and it serves an important purpose. However, in an effort to stand out and gain the attention of today’s customers and prospects, manufacturers and distributors alike are realizing the value of complementing their traditional printed marketing materials with online marketing.