Jul 01 2015

Benefits of E-Commerce for your Company

Forbes has reported that the B2B e-commerce market is projected to be worth $6.7 trillion by 2020. Many companies are becoming more and more aware of how to increase their revenue by expanding their online operations, therefore identifying other benefits. You can see these benefits for both the consumer and for the company:

For customers it means:

  • Accurate and easy to find specs and information on products
  • Access to a wider variety of product choices
  • Saving time by shopping online instead of running out from shop to shop
  • Saving money: Internet prices generally tend to be lower because overhead costs are not as high

For business it means:

  • Expanding into global markets with minimal costs
  • The ability to be open 24 hours a day 7 days a week customers in any time zone
  • Reaching new business and the ability to target market through social media
  • Increased efficiency and operational cost savings from low overhead costs
  • Easier way to brand your company

IBC’s buying group members should view e-commerce as part of a much broader multi-channel strategy. By doing so, they will open the door to opportunities that are otherwise unavailable to them.

Take a look at some of IBC’s Preferred Suppliers and Independent Distributors for examples of successful e-commerce websites:

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